For more than 40 years, Bob Rosso is no stranger to the many changes in the outdoor equipment market and the retail environment. With internet sales and large outdoor retailers vying for customers’ attention, Bob Rosso and his team at The Elephant’s Perch continue to enjoy success based on a simple formula: hard work, excellent customer service, and product knowledge that large-scale retailers can only dream of.
It’s usually a love of the outdoors that draws a person to the outdoor equipment business. When Bob’s not challenging a difficult pitch on a rocky wall, you can find him tearing up the pavement on his bike, piling up kilometers on the local cross-country trails, backpacking in the mountains, or seeking fresh powder in the backcountry. Having grown up with California’s sun and surf, Bob sneaks away from the mountains occasionally to free dive and surf. Competing in a variety of athletic events gives him the chance to test the gear that he sells and share that knowledge with his customers.
In addition to his many outdoor pursuits, Bob enjoys spending time with his son, Stephen, and his wife, Kate, to whom he has been married for 40 years.
Running The Elephant’s Perch with her husband Bob has provided Kate with 40+ rewarding years of working and playing in the mountains. As co-owner and soft-goods buyer, Kate derives great pleasure from meeting and helping her customers.
