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The Countdown is on… we’re just over a week out from Memorial Day Weekend and the kick-off of Rebecca’s Giddy Up Challenge! Hopefully you’ve registered, found your hill and have been training for this epic climb. Haven’t signed up yet? No worries… here’s the direct link to register on BikeReg. Not sure how to prepare, plan and execute the challenge? Check out the Science & Stoke webinar series with Rebecca Rusch and her coach Tim Cusick. Click to view episodes 1 & 2! And tune in for episode 3 LIVE next Tuesday, May 19 at 4pm EDT. Register here.

Science & Stoke Episode 1

Science & Stoke Episode 2

PRO TIP: If you’re using a topo map to calculate your elevation gain, we recommend you do a test run/ride on your hill climb of choice with your Strava app to make sure your calculations are accurate


Can you challenge 10 people to register and join you? We have some sweet prizes up for grabs! Thanks to our generous partners we’re rewarding top finishers and fundraisers. We’ve also have some special prizes that all registrants are eligible to win! Our grand prizes for the sweepstakes include a brand-new Giant Revolt and Liv Avail AR!



Keep the conversation going on social media by tagging your posts with #GiddyUpForGood and #BeGood, and by following those hashtags for more awesome video and photos.

Giddy up and show your commitment to #BeGood and the challenge by purchasing some Be Good merchandise at the Rebecca Rusch online shop! Tees and tanks are currently on sale for just $20/ea. Quantities and sizes are limited so order now! All proceeds fund our Be Good Foundation efforts.

You can also simply make a donation if you’re not interested in participating in the challenge or making a purchase.

Thank you for your support!